Steve Asman, who brought the popular GustBuster umbrella to market several years ago, now is introducing SunBuster eyewear with "GolfCorrect" technology.
The GolfCorrect lenses, Asman said, are optically designed and ground to eliminate one of the most common problems facing golfers who wear ordinary sunglasses while they play.
"It's called Eye-Plane Shift Distortion or ESD," Asman said. "A proper golf set up posture requires that the chin be lifted so that the shoulders can rotate freely during the swing.
"This lifting of the chin makes it necessary for the golfer to lower his eyes and look through the bottom half of the lens in order to see the golf ball. This causes a distortion if you?re wearing ordinary sunglasses."
Sunbuster's new GolfCorrect lenses, Asman said, are designed to accommodate this downward shift in the Eye-Plane, giving the golfer a crisp, undistorted view of the golf ball. GolfCorrect Technology, according to Asman, allows golfers to wear their sunglasses at all times during their round, not just between shots, which is a healthier alternative for the eyes and greater relaxation for the mind.
"We're the first company in the golf industry to address this issue and our lenses are unlike anything else on the market right now," Asman said.
In addition to its revolutionary new Golf Correct Technology, SunBuster also is introducing "Putt Readers" lens for golfers. This lens, Asman said, selectively filters light in the visible spectrum so that you can see the fairways, pins, and putting surfaces with perfect clarity, contour definition, color separation, and depth perception.
"Golf is a game of contours," Asman said. "The Putt Readers lens technology is specially designed to bring out those contours and eliminate the guesswork normally involved in reading a green. With this kind of technology on your side, fewer putts per round and lower golf scores are just around the corner."
Copyright 2005 PGA.com. All rights reserved.