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By
Steve Pike,
PGA.com Senior Writer
03.17.2003
05:54 pm (ET)
Graphite Design International's new "YS-Power" high-performance shafts for drivers and fairway woods will be unveiled in April, according to company officials. The YS-Power represents a breakthrough shaft and is a hybrid of GDI's popular YS and Purple Ice shafts, they said.
YS-Power shafts, according to GDI officials, are engineered for optimal integration with clubheads from Callaway, Titleist, Cobra, Nike, MacGregor, Taylor Made, Cleveland, Ping and other top brands.
The new shafts are designed for players with high swing speeds, no matter the skill level. Their low torque and stiffer butt and mid section, according to GDI officials, improve the launch of the ball off the club. From there, golfers achieve lower backspin and greater accuracy. In addition, GDI officials said, YS-Power technology benefits center and off-center hits.
YS-Power shafts are easily identified by a fire-engine red band that circles the black-color shaft at the bottom of the grip.
"Graphite Design committed substantial resources to scientifically determine the cause and effect of the shaft, clubhead and golf ball marriage," said Chief Executive Officer Keith Yagi. "We found the best combination of properties was already in our YS and Purple Ice lines. So after testing different YS and Purple Ice design combinations with everyday golfers and PGA Tour players, the hybrid YS-Power was born."
The YS-Power shafts are available in R, S and X flexes and in 55, 65, 75, 85 and 95 grams. They carry a suggested retail price of $100 per shaft.
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