Going Platinum

Nike Golf is adding a new color to its One golf ball franchise. In May, the company will begin shipping the One Platinum (suggested retail price $54 per dozen) to go along with its One Black and One Gold balls.

The One Platinum, which Tiger Woods began using last November, is the first ball designed to maximize the potential of larger-headed drivers, company officials said.

The One Platinum, according to Nike Golf, features a Progressive Density Core with a soft center and a progressively harder outer shell that provides lower spin off the tee, even with its soft outer cover.

In that regard, the company said, the One Platinum is comparable to the Nike One Black. And similar to the Nike One Gold, the One Platinum is comprised of three layers or covers beyond the core.

The Inner Cover, closest to the core, is designed to reduce spin off the driver, company officials said, while the Middle Cover provides superior mid-iron control. And the Outer Cover, softer than that on the Nike One Gold, promotes improved feel around the green.

The Outer Cover, the company said, also features Nike Golf?s proprietary 408-dimple pattern, the same one used on the Nike One Black. This particular dimple pattern, according to Nike Golf, promotes a higher trajectory and more penetrating ball flight through the apex of the ball's trajectory.

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